Communicating Better With Color
Did you hear the one a few years back about the intern who faxed some charts to a team of reviewers in advance of a meeting—with a cover note directing their attention to the figures in green? Quite a faux pas in the days before color faxes. But it’s no joke: Color can be one of the most powerful tools at an organization’s disposal when it comes to organizing information, increasing understanding, and making people and operations more productive and efficient. And today, the technology for color printing to help achieve these ends is more advanced, accessible and affordable than ever.
“If you want to understand how color impacts us, next time you get in the car, take note of how you stop at red and go on green. Color plays a big role in persuasion. We should understand its value.” –Bryan Eisenberg, ”The Color of Money,” ClickZ Network